Design concepts

A first look at the new Bulk Lift Products site

Four boards show how the new site will look. The homepage is drawn two ways so you can pick the one that feels right. The other two boards are each drawn with their hardest real case beside them, so you can see how the design holds up when the data is thin.

Homepage, Direction A

The homepage on a light base.

Open Direction A

Homepage, Direction B

The same homepage on a dark base.

Open Direction B

Brand page

One page design for all eleven brands. Board A is Cummins, with machines and parts. Board B is Sennebogen, a parts only brand, on the same design.

Open the brand page

Parts product page

Board A is your catalog as it is today. Board B is the same page once the product data is filled in.

Open the parts page

Light or dark is your call

Direction A and Direction B are the same homepage. Same layout, same words, same images, same buttons. The only change is the base color. Open both and tell us which one feels more like Bulk Lift Products. We will build the rest of the site to match your pick.

A few notes before you look

The header, the menu and the footer on every board are stand ins. They are drawn so each page looks whole. Their real design comes later.
The product page here is the parts product page. The equipment product page is not drawn at this stage. You can still see the Equipment Request button at work on the homepage and on the brand page.
Some prices and part details are shown as examples only. Each board says so where it applies. Real part numbers and list prices come straight from your live store.
Nothing is clickable yet. These are design boards, not a working site.

What we need from you

Which homepage direction you want, A or B.
Anything on the boards that does not match how your buyers actually work.